ROSWELL, Ga. -- Golf & Tennis Pro Shop, Inc. (GTPS) opened its first Atlanta-area PGA TOUR Superstore with a ribbon cutting ceremony at the store on Thursday.

The approximately 65,000 square-foot store is located on Holcomb Woods Parkway in Roswell, Ga., just one-half mile east of highway GA400, at the intersection of Holcomb Bridge Road and Old Alabama Road.

Representatives from the PGA TOUR, GTPS and the city of Roswell were in attendance the ceremony. Store hours will be from 9 a.m to 9 p.m., Monday through Saturday, and Sunday from 11 a.m. to 6 p.m.

The PGA TOUR Superstore is the largest golf store in the Atlanta area.

The PGA TOUR Superstore is the largest golf store in the Atlanta area. Computerized swing simulators and launch monitors will be available to analyze a golfer's swing speed, ball trajectory, launch angle and impact zone. Game improvement tools such as the SST Pure^TM Shaft Alignment System (PUREing) and the Balance-Certified -- Golf's Motion Balancing Adjustment System^TM will be available to adapt clubs to each individual's needs. A revolutionary new approach to golf training, Accelerized Golf, with its HotLines^TM technology, will also be available. Indoor hitting bays enable golfers to "test drive" clubs and PGA of America professionals and instructors will be on staff to provide lessons and guide club fitting.

The PGA TOUR Superstore is also be home to SERIOUS TENNIS, a store-within-a-store. It is the largest tennis shop in the Atlanta area, encompassing 7,500 square feet dedicated to tennis apparel, equipment and instruction. The Superstore strategy for tennis is similar to the strategy for golf -- all aspects of customer service will be provided by experienced tennis professionals.

The PGA TOUR Superstore has several indoor hitting bays that help golfers 'test drive' clubs.

"We are very excited to be opening our first store in the Atlanta area, which is our hometown," said Jorge Cora, chief financial officer of GTPS, and one of the group of former Home Depot executives and PGA of America professionals who make up GTPS' management team. "We have a very unique concept that focuses on game improvement, and we've created a highly interactive atmosphere that’s both high tech and great fun. Our selection of merchandise is the largest in town with all the major brands and sizes to fit any shape. The PGA TOUR Superstore is different than any other sports store you’ve ever visited, and it's a must see for any serious golfer or tennis player."

"The PGA TOUR is very excited about the potential of this new relationship with GTPS," said Leo McCullagh, vice president of Retail Licensing for the PGA TOUR. "We are confident that they will demonstrate that their concept for golf retail is unique and will allow thousands of golfers to be able to improve their games and shop in a retail environment that is a must-see."

The Roswell store is the first in a planned national expansion of the PGA TOUR Superstore concept, which was born in 2003 when GTPS joined forces with the PGA TOUR. The company's first stores were two 65,000 square-foot "Martin's Golf & Tennis Superstores," purchased in the Myrtle Beach. S.C., area in 2004.