With temperatures on the rise around the country, adidas Golf announced the arrival of its climachill apparel line that's designed to keep golfers cool on the course.
To help regulate body temperature, adidas designers added tiny aluminum dots to the inside of the back neck, one of the warmest areas on the body. When the dots make contact with the skin, they deliver a cooling sensation that's supposed to help maintain body temperature.
"When the temperatures rise, I need apparel that will keep me cool, comfortable and focused on my play,” said Jason Day. “I’m amazed by the technology adidas Golf has incorporated into their apparel, and with climachill, not only can I see the technology, I can feel it, too.”
Titanium fibers were also added to the shirt's construction to maximize surface contact with the skin. Ultralight fabrics were also added in an effort to increase ventilation and air flow by drawing heat and sweat away from the body.
“We’re consistently looking to develop the most innovative products to keep athletes comfortable so they can focus on performance,” said Davide Mattucci, adidas Golf's director of global apparel product marketing. “The climachill fabric is, by far, our most advanced to date and the benefits are actually developed at the microscopic level. It looks and feels like a solid performance fabric, but breathes like an open-air mesh. Once someone feels it, the difference is undeniable.”
Adidas unveiled climachill at the THE PLAYERS Championship and confirmed the apparel would be worn by Day, Dustin Johnson and Sergio Garcia throughout the remainder of the PGA TOUR season.
The climachill apparel line includes five men's polos and three women's polos and retails from $75-80.