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  • Adidas launches shoes with gripmore technology

Although he didn't wear them during the final round, Matt Kuchar was spotted wearing a pair of shoes with an eye-catching red sole for two rounds during his RBC Heritage victory. Major winners Justin Rose, Martin Kaymer and Jim Furyk were also seen wearing the exact same shoes a few weeks ago at the Masters.

Adidas' new adicross gripmore shoe (available June 1) has been out on the TOUR since the World Golf Championships-Cadillac Championship, but it wasn't until Monday that the company officially unveiled its latest footwear line.

Comprised of two models, adicross gripmore and pure 360 gripmore, the new shoe features proprietary gripmore technology in the sole of the shoe. The red cleat design in the middle portion of the shoe combines the performance benefits of a spiked and spikeless footwear in one package.

As opposed to traditional spikes that have receptacles to house each cleat on the sole of the shoe, gripmore cleats -- the adicross gripmore utilizes 43 gripmore cleats for a total of 243 points of contact -- are injected directly onto a lightweight mesh matting that has hundreds of tiny microspikes that offer additional traction and stability. The spike design is being touted as the most green-friendly the company has ever created.

The shoe has been on TOUR for a month, but it didn't take long for players to embrace the new technology and design. Justin Rose started wearing adicross gripmore at the WGC-Cadillac Championship and noted that he really appreciated the shoe's crossover performance characteristics.

“I’m always looking for footwear that provides traction without compromising comfort, style or on-course performance,” Rose said. “With gripmore, I have the versatility of a spikeless shoe combined with the performance of a cleated shoe. It’s the best of both styles.”

Adicross gripmore comes with a premium full grain leather upper in three colorways -- aluminum/running white/light scarlet, running white/running white/ light scarlet and black/running white /light scarlet -- and retails for $150.

Pure 360 gripmore sport is the second model in the new line and features an athletically-inspired design with a waterproof mesh upper, 360WRAP technology and a powerband chassis for stability. The shoe has 23 gripmore cleats for a total of 161 contact points. The shoe comes in two colorways -- black/metallic silver/light scarlet and light onix / running white / light scarlet -- and retails for $130.

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