TaylorMade turned four iconic locations -- London's Canary Warf, New York City's Times Square, San Francisco's Union Square and Toronto's Royal Bank Plaza -- in four major metropolitan cities into driving ranges on Tuesday to highlight the company's SpeedBlade iron at an event called the "Speed Pocket World Challenge."
Golfers were given the opportunity to take three swings with the SpeedBlade 6-iron and three swings using another iron. FlightScope tracked the shots and awarded a set of SpeedBlade irons and a trip to TaylorMade's Kingdom clubfitting facility to the winner with the largest distance gain.
A real-time leader board captured the stats from the four sites and tracked the results on a digital board in Times Square. Jeffery Grabowski, from New York City, was the global winner with a distance gain of 65 yards over his previous irons.
Well-known golf instructor Hank Haney was also on hand at the Times Square location giving lessons to golfers who took part in the competition.
“I’ve been on a lot of driving ranges in my lifetime, but never one in the middle of Times Square,” Haney said. “TaylorMade is a leader for a reason and this event demonstrates the innovation and creativity this company builds into all of its equipment.”
TaylorMade launched the SpeedBlade iron last fall at the BMW Championship. Featuring a marginally wider and longer "Speed Pocket" that extends into the to the heel and toe areas of the sole, the pocket allows the high-strength Carpenters steel face to flex more effectively at impact for increased ball speeds and a higher launch angle.
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