March 05, 2014
By Jonathan Wall, PGATOUR.COM
- Jessica Korda and Dustin Johnson model USA GOLF gear Tuesday at Trump Doral.
DORAL, Fla. -- USA Golf announced on Tuesday that adidas Golf would be the official uniform supplier for the U.S. Olympic golf team at the 2016 Olympic Games in Rio de Janeiro, Brazil. Adidas also plans to launch a USA Golf branded line of apparel later this year.
"Being back in the Olympics with golf is truly an honor," said Dav Mattuicci, footwear product manager at adidas Golf. "We're extremely excited and appreciative of the opportunity and are very much looking for to brining to the best innovative products to the best golf athletes in the world."
Mattuicci confirmed that the U.S. Olympic golf team uniforms would be designed in 2015 and unveiled in early 2016.
PGA TOUR star Dustin Johnson and LPGA star Jessica Korda were on hand to wear the apparel at Tuesday's conference.
Similar to the apparel worn by players at the Presidents Cup and Ryder Cup, the team uniforms will be designed by adidas but won't feature the company's three-stripe logo, due to Olympic regulations that limit the amount the branding on the apparel.
According to Andy Levinson, executive director of USA Golf, adidas' extensive history in the Olympics -- the company was the official sportswear provider of the 2012 Olympic Games in London -- and commitment to USA Golf played a big part in the decision process.
"Adidas Golf not only has great products, they also have an extensive history in the Olympics," Levinson said. "They were extremely prominent in London at the 2012 Games, and as I said, they've really showed a commitment and excitement to helping USA Golf as a new organization and golf entity build our brand. We feel strongly that they're the best one for the job."