MARANA, Ariz. -- Adams Golf believes it has a hybrid for every player in its new Pro series line that was launched last month at the PGA Merchandise Show, and is comprised of three models — Pro, Pro DHy and Pro Mini.
Designed in the fall of 2012, the standard Pro hybrid has actually been on TOUR for a full year but was never expected to be released to the general public.
According to Justin Honea, Adams Golf's senior director of research and development, it wasn't until the prototype version of Pro started to gain traction that the company realized it had something that was worth launching at retail.
"We're in a dynamic environment where we try and launch a product every 8-12 months," Honea said. "It's tough to get ahead, get the club out on TOUR, let it create demand, market it and then take it to retail. This is one we executed perfectly.
"This was one that wasn't supposed to go market, but it caught fire. We had 10 prototypes and one started to stick out on Tour, so we decided that was the one we were bringing to market."
Pro will be available in five lofts — 16, 18, 20, 23 and 26 degrees — and is being touted as the most versatile hybrid in the new lineup. The center of gravity was positioned low in the head, due to a wider-than-usual sole that increases forgiveness and creates a larger hitting area in the bottom portion of the club face.
"The Pro is easiest to hit, highest launching and highest spinning hybrid in the line," Honea said. "While it has the biggest profile of the three hybrids, it's the model we're going to push hard on TOUR this year."
The 95-cubic centimeters head has an ultra-thin 455 Carpenter steel face that boosts ball speeds across the face, and the company's Cut-Thru Slot technology in the crown and sole that enhances the club's characteristic of time — also known as CT, it's the term the USGA uses to describe a club's spring-like effect — on off-center hits.
Pro DHy comes in four lofts — 18, 21, 24 and 27-degree — and has a similar look to the hollow-bodied DHy driving hybrid the company launched last year at the Shell Houston Open.
With a smaller profile than the Pro, the Pro DHy is geared for players that are looking for a low-spin, long iron alternative with a penetrating ball flight.
Unlike Pro and Pro Mini, the driving hybrid only has a cut-thru slot in the sole of the club — as opposed to having a slot in the sole and crown — that improves forgiveness and ball speeds.
Pro Mini came off the Idea Super 9031 platform that was unveiled last year at the Shell Houston Open. The low-spin, low-launch hybrid has one of the smallest profiles on the market at 80-cubic centimeters; it's geared for better players with fast swing speeds that don't needed the added forgiveness of the standard Pro hybrid.
While it does have a similar look to the 9031 hybrid, improvements were made to the head. The sole was widened for added forgiveness; face angle and face height were also changed slightly to allow the leading edge of the club to sit flush against the turf.
Each hybrid also comes with an Aldila shaft that compliments the performance benefits of each model.
The Pro comes with Aldila's Tour Red — a shaft that was co-designed specifically for the new hybrid. Pro DHy's standard shaft is Tour Blue (Tour Blue features a softer tip section than Tour Green that promotes a higher ball flight); Pro Mini will have Aldila's low-launch, low-spin Tour Green shaft.
"It's just taking it one element further," Honea said. "We can spend all day focusing on the club itself, but let's focus on something else as well like the shaft. Because this is a critical part to the fitting experience. Instead of buying the head and then looking for a shaft, we're going to give you something that already compliments each club in the line.
Adams' Pro hybrid line will be available Mar. 14 for $200 per club.
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