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  • Yes! launches True Alignment line

By Jonathan Wall, PGATOUR.COM Equipment Insider

The latest putter line from Yes! Golf won't get lost in a crowd. With a bright yellow polymer material on the crown, the True Alignment putter has an unmistakeable look that separates it from other models on the market.

However, there's more to the putter than a flashy exterior. The yellow polymer has is a multi-purpose piece that encases a 304 stainless steel C-Groove insert that improves ball roll performance and consistency.

"This insert is embedded inside polymer, so it doesn't touch metal at all," said Justin Honea, the director of research and development at Adams Golf. "Getting an insert to fit inside a polymer with 360-degree coverage is really difficult to do, especially if you want it to sit flush."

The floating face enhances rebound effect, which allows the ball to come off faster than it would with a standard stainless steel putter.

Yes! also did research on the color of the polymer material and found that the best way to get the black alignment line on the top of the head to stand out was to make the polymer a bright yellow. 

"We did some research and pulled some date from our sister company (TaylorMade) on the white crown," Honea said, "and we found the biggest contrast you can make is not with black and white. It's with black and yellow. The yellow makes the black alignment line stand out when you're putting."

While it's easy to get caught up in the floating face, the bigger story could be the addition of a True Alignment bar on the sole of the putter. In development since 2008, the rounded bar gets gradually thicker and curves upward as it goes from the heel to the toe.

The addition of the bar to the sole allows the face to sit square at address, no matter how a golfer sets the club down.

"What this allows golfers to do is not worry if the face is open or closed at address," Honea said. "You just have to place it on the ground and it balances and becomes perfectly square."

Milly and Donna are the two models offered in the True Alignment line. Milly is a 370-gram, mid-size mallet that features tungsten weights in the heel and toe that boost MOI and add stability on off-center hits. Donna is a 365-gram, heel-toe weighted blade.

Both True Alignment putters will be available Mar. 15 for $179.

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