February 03, 2014
- Credit: TaylorMade
By Jonathan Wall, PGATOUR.COM Equipment Insider
TaylorMade's golf ball line will now include a model that's designed for amateur golfers.
The new three-piece Project (a) — a ball that's been two years in the making — is designed to spin less with the driver and more with the mid- and short-irons, a combination Dean Snell, TaylorMade's vice president of golf ball R&D, said amateur golfers can benefit from.
“Having gathered data from many player types including Tour pros, it’s no secret that amateurs need help generating spin and stopping the ball on the green,” said Dean Snell, vice president of golf ball R&D. “Our tests indicate that amateurs miss the pin by an average of 35 yards on a 150 yard approach shot. Playing Project (a) gives amateur golfers a better chance at stopping the ball on the green, creating better scoring opportunities.”
To achieve the combination, TaylorMade used its new "React Core" to produce low spin with the driver, and a "Soft Tech" cast urethane cover to increase spin with the mid- and short-irons. A "Spin Mantle" layer was also added to the ball that delivers consistent spin rates on all shots.
While the ball has a similar makeup to the four-piece Tour Preferred and Tour Preferred X, Snell noted that golfers will notice the high-spin characteristics of Project (a) on shots inside 150 yards.
TaylorMade's Project (a) ball is available for $32 per dozen.
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