January 29, 2014
By Jonathan Wall, PGATOUR.COM Equipment Insider
Arizona-based Pure Grips has been making inroads on the PGA TOUR over the last few years. Made from a 100 percent proprietary rubber formula, the all-weather grips can be installed over existing adhesive tape within minutes using an air compressor. The elasticity of the rubber combines with friction to create "rubber memory," ensuring the grips won't loosen or slip during the swing.
Noted golf instructor Hank Haney currently endorses the product and took time to talk about his latest grip line, and the importance of regularly replacing grips.
When did you first hear about Pure Grip?
Haney: My partner, Steve Johnson, had some of the grips sent to our Hank Haney Dallas location and told me the whole story about how tacky they were and easy to put on. I tried them on my clubs and just really liked the product.
It wasn't long after I tried them that I started talking to the guys at Pure Grips about getting them some more exposure. You want to see small companies like that succeed — especially when they have a great product you believe in.
What was it about the grip that made you want to endorse the product?
Haney: The company really has a family atmosphere, and the guys are passionate about their product. People will say, 'Well, it's just a grip,' but there are a lot of things that are better about this grip.
This grip is made completely out of rubber, which makes them a little bit more expensive to make, but they last longer than others out there. They don't have a seam, so they're all perfectly round. The grip is also tackier and incredibly easy to install.
Has Pure Grips asked for your feedback on the product?
Haney: We actually worked together on the new DTX grip. It's a cord replacement grip that has combination of contrasting textures. We've also talked about putter grips and bumping the weight up. There's only so much you can do with a grip, but we're constantly trying to figure out what we can do next.
How often would you recommend amateurs change their grips?
Haney: The fact of the matter is most never change their grips. If you look in the bag of the average amateur, they likely have grips that are not only old, but the wrong size.
Having grips that are the wrong size can affect your ball flight and consistency, because if you're losing the grip it's not going to matter how well you're swinging the club. That's one of the reasons I love Pure Grip, because it's guaranteed to last one year.
We'd like everyone to change their grips once or twice a year, but you have to be realistic that most won't do it. So at least if they have a Pure Grip on, they know it will last longer than most.