January 24, 2014
By Jonathan Wall, PGATOUR.COM Equipment Insider
ORLANDO — Master putter craftsman Scotty Cameron introduced new Select and GoLo putters at the PGA Merchandise Show that feature subtle cosmetic and design differences.
The Select line includes three blade-style putters and two mid-size mallets that are machine milled from a block of 303 stainless-steel. Each putter has adjustable weight ports in the heel and toe, for stability, and deep face-milling that's similar to Cameron's California line.
New this year is the addition of Select Squareback and Select Fastback to the line. The modern mid-mallet designs have a single shaft bend that promotes minimal toe flow for players looking for a putter with less arc. The Fastback has round and soft edges like a Newport; the Squareback — the same model Jason Dufner's using — is "crisp and boxy" like the Newport 2.
Both putters also have an extended back and red aluminum sole plate — the lighter weight allowed Cameron to redistribute weight to other areas in the head — that allows for a thicker steel face for solid feel. The vertical and horizontal “pop-through” sight lines on the flange are a visual reference to help square the putter face.
“The new aluminum red sole plate allows us to take some weight and put it where we want it and need it most," Cameron said. "We’ve grown the back, pulled in the heel and toe, thickened up the face and the top line. As a result, we’ve enhanced everything from the shape to the feel to the sound.
“The red, crisscross sight lines are a continuation of the sole that pops up through the head. We’ve found through years of research at the Studio that the best players in the world putt with the ball slightly up in their stance, under their left eye. This places the crisscross sight lines, which are located on the back flange, directly under their nose and between their eyes."
Cameron also went back and changed the head finish from a black, non-glare finish to chrome finish called Silver Mist.
The Select line will be available Mar. 14 and comes in 33-, 34- and 35-inch versions with a retail price of $350.
Cameron's GoLo line features four mid-mallets — GoLo 3, GoLo 5, GoLo 5S, GoLo 7 — with rounded profiles. GoLo used to be a member of the Select family before Cameron turned the model into its own line.
Each putter is made from 303 stainless-steel and has a Tour-preferred appearance with a single black sight line that helps square the face.
“GoLo 5 and GoLo 7 did very well on TOUR but we still had some guys asking for an even smaller head,” Cameron said. “It’s very difficult to take something larger and get the same design, looks and feel when you make it smaller. If you look closely at the GoLo 3, it has a pinched flow neck very reminiscent of our popular Del Mar model. I took the best parts of the Del Mar and the GoLo and started blending them together, shaving the heel to make it nonsymmetrical so the heel comes in and makes the toe look like it automatically wants to work."
According to Cameron, the putters also have a slightly asymmetric back with a shaved heel promotes the ideal flowing stroke along an inside to square arc, with the 6061 aluminum sole plate — the sole plate houses a rubber membrane that enhances sound and feel — and Select weighting technology providing exceptional balance and stability.
Similar to the Select line that also includes an aluminum sole plate, the lightweight plate in the GoLo line helps redistribute weight to other areas in the head.
GoLo 7, the original GoLo model, still has the largest head profile, while GoLo 5 features similar construction and performance, with a 10 percent smaller head size. The GoLo S5 has a straight-in, near-center shaft with no visible offset.
GoLo 3 is the newest addition and has the smallest head profile with a heel-shafted flow neck for maximum toe flow.
The GoLo line will be available April 18 and comes in 33-, 34- and 35-inch versions with a retail price of $350.
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