January 16, 2014
By Jonathan Wall, PGATOUR.COM Equipment Insider
Cobra Golf's BiO CELL line is growing with the addition of BiO CELL+ fairway woods and irons to the recently-released lineup. Unveiled at the Humana Challenge, the Tour-inspired fairway woods were designed for better players — BiO CELL also comes in a game-improvement version — with a compact, pear-shaped head design and low forward center of gravity (CG) that promotes a penetrating trajectory for increased distance and control.
“In an effort to continually improve upon our top-performing products, we worked in collaboration with some of our Tour players to design the club head on our BiO CELL+ Fairways,” said Jose Miraflor, director of product marketing at COBRA Golf. “The clubs have a great look and feel and are purpose-built to deliver exactly what Tour-level players need.”
Similar to the BiO CELL+ driver, which is currently being used by Rickie Fowler, the fairway woods feature a thin 455 carpenter stainless-steel face that offers more face flex for faster ball speeds and improved distance.
The company's MyFly8 adjustable hosel allows golfers to choose from five loft settings (12-15 degrees on the 3- and 4-wood; 16-19 degrees on the 5-, 6- and 7-wood) and three draw settings that make the club more upright.
Cobra designers also added a SmartPad strip to the sole that ensures the E9 face is in a square position when it sits at address.
BiO CELL+ fairway woods come standard with Matrix's Red-Tie 6Q3 shaft and will be available Feb. 7 for $250 in five different crown colors (orange, red, silver, black and blue). Two custom shaft options (Mitsubishi Rayon's Diamana D+ White Board 72 shaft and True Temper's 53-gram Project x PXv Tour shaft) will also be available with no upcharge.
The company's BiO CELL+ iron was designed with feedback from Cobra's Tour staff and features multi-material construction — the head and body are made from a soft 431 stainless-steel — and heavy tungsten in the heel and toe of the long- and mid-irons that boosts MOI for increased ball speeds and a higher launch angle. The short irons include tungsten in the cavity for trajectory control and feel.
Because BiO CELL+ is geared towards better players, it also has a more compact head, thinner topline and minimal offset than the standard BiO CELL model. Another addition is a perimeter undercut design in the back cavity that makes a portion of the iron face unsupported for faster ball speeds.
The BiO CELL+ iron line will be available Feb. 7 for $800 and comes standard with True Temper's Dynamic Gold shaft.