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January 1 2014

11:29 AM

Els signs deal with Adams Golf

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After parting ways with Callaway, Ernie Els is beginning a new relationship with Adams Golf.

By Jonathan Wall, PGATOUR.COM Equipment Insider

Four-time major winner Ernie Els kicked off the equipment signing period with a bang, agreeing to terms on a multi-year deal with Adams Golf that will see him use the company's clubs and showcase the brand's logo on his bag and headwear.

"As a player, there are many factors in something as fundamentally important as your equipment," Els said. "Everything about Adams impresses me, starting with the enthusiasm and energy from company leadership and R&D, along with their strong products.

"I’m partnered with a company where innovation is at the heart of everything they do, where they’re always looking to push the envelope and pursue new ideas that ultimately help players of all skill levels play better."

Els, who was under contract with Callaway Golf through the end of last year, spent time testing two different golf balls late in the season — Titleist's Pro V1x and TaylorMade's Lethal — leading many to wonder if the South African was going to make a move during the offseason.

While equipment deals typically require players to use clubs from the equipment manufacturer, Els will have the luxury of mixing and matching between Adams and TaylorMade — TaylorMade acquired Adams in 2012 — a company Els has some familiarity with after spending a portion of his career as a TaylorMade staffer, winning the 1997 U.S. Open and 2002 Open Championship.

According to a recent post on Adams Golf's website, Els confirmed "he's working hard to finalize the configuration and exact specs of my set, focusing specifically on the [Adams] Tight Lies fairway metals and XTD irons and hybrids."

Along with using Adams fairway woods, hybrids and irons, Els will use a TaylorMade driver.

He plans to start using the clubs later this month at the Qatar Masters.

For more on Adams equipment, check out the PGA TOUR SUPERSTORE.

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