September 25 2013
By Jonathan Wall, PGATOUR.COM Equipment Insider
Callaway's new Apex iron won't fall into the "forged" or "distance" category. Instead, the company will try and accomplish something that rarely happens these days and blend the two categories together to create a "distance forged" iron.
The multi-material iron has what Callaway believes is the best of both worlds: an ultra-thin face made of 455 Carpenter — the same face material used in X Hot fairway woods — that was welded into the iron for speed, and a 1020 carbon steel body that gives Apex the look and feel of a forged iron.
Although Callaway's latest iron offering has the name of a classic traditional forged iron — Apex was the name of one of Ben Hogan Company's most successful forged iron lines — it has new technological advances that could make it a game-changer for golfers.
Along with the ultra-thin face and carbon steel body, the 3-, 4- and 5-irons have a tungsten polymer insert in the back cavity that lowers the center of gravity, allowing the irons to fly longer and higher. Wide-spaced 30-degree grooves were also added to maximize spin from the rough.
Just like this year's X Hot line, Apex will also come in a smaller Pro version that will be available in early 2014. According to Callaway officials, the Pro version is expected to be the company's most popular iron on TOUR next season.
Apex will be in stores Dec. 6 for $1,100 (eight irons) and comes with True Temper's XP95 steel shafts. UST Mamiya's Recoil graphite will be available for $1,300.