August 12 2013
The new Cardiff ADC from Ashworth is expected to be released Sept. 1. (Ashworth Golf)
By Jonathan Wall, PGATOUR.COM Equipment Insider
Justin Rose helped put Ashworth Golf back in the major championship spotlight earlier this season when he won the U.S. Open at Merion Golf Club sporting the company's Cardiff shoe and apparel.
On Monday, Ashworth announced the release of a new version of the Cardiff that's schedule to hit retail shelves on Sept. 1. The redesigned Cardiff ADC (All-Day Cushioning) features a premium leather upper, advanced comfort last and soft polyurethane sockliner on a poured PU midsole.
While Rose wore the current Cardiff model at the U.S. Open, he had the opportunity to wear the soon-to-be-released Cardiff ADC at The Open Championship and walked away impressed with the shoe's performance and comfort.
“I’ve always loved the style and comfort that the Cardiff offers,” Rose said. “I first wore the new Cardiff ADC at The Open Championship in July and really like the updated look and feel. This new version takes comfort to another level, plus I can wear them both on and off the course.”
According to Ashworth, the outsole on the new Cardiff ADC was recreated to deliver additional stability and traction in dry and wet conditions, thanks in large part to "traction lugs" that were placed in specific spots on the sole to improve grip in varying conditions and surfaces. The updated molded rubber outsole also provides a flexible, low-profile fit.
The shoe comes with a two-year waterproof warranty and, for the first time ever, will be available in a women's model (four colorways with a retail price of $120).
Ashworth's Cardiff ADC will be available Sept. 1 in six colorways with a retail price of $120. Two additional colorways will be released next year on March 1.