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August 5 2013

4:39 PM

TaylorMade rolls out Oak Hill logo

By Jonathan Wall, PGATOUR.COM Equipment Insider

For the past 10 years, TaylorMade has unveiled a unique logo at each major to commemorate the event. Each item in the image has a special meaning, and this year's PGA Championship logo is no different.

Here's a guide to the PGA Championship logo:

1. The logo's unique shape was inspired by a part of Frederick Douglass' tombstone.
The African-American social reformer and orator escaped slavery and later became a leader of the abolitionist movement. He resided in Rochester from 1847 to 1872 and is buried in Rochester's Mount Hope Cemetery.

The star at the top of the logo represents The North Star, the famous anti-slavery newspaper Douglass founded in Rochester in 1847.

2. The trophy image represents the Wanamaker trophy, given to the winner of the PGA Championship. Rodman Wanamaker, the namesake behind the coveted piece of hardware, was a department store mogul who helped found the PGA of America in 1916.

During the exploratory meeting, which included 35 influential golfers and other industry leaders, Wanamaker brought up the idea of hosting an all-professional tournament. Wanamaker provided the first trophy — the first PGA Championship was played at Siwanoy Country Club — which is still used today.

3. "Gloria Ultimus" is Latin for "Glory's Last."
The PGA Championship's nickname is "Glory's Last Shot," which alludes to the tournament being the final major championship of the year.

While the nickname has been synonymous with the PGA Championship for the past 15 years, PGA of America officials decided to drop the slogan starting with this year's event at Oak Hill.

4. The yellow-colored honeycomb pattern is nod to the University of Rochester's YellowJacket mascot. Oak Hill exchanged the land it was originally located on with the school, giving the club 355 acres to build two 18-hole courses, the East Course and the West Course. The East Course has hosted three U.S. Opens, a Ryder Cup, two U.S Amateurs and three PGA Championships (including 2013).

5. The six oak leaves refer to the six high-profile tournaments Oak Hill has hosted during the past 60-plus years, including the U.S. Open, PGA Championship, Ryder Cup, U.S. Amateur, U.S. Senior Open and Senior PGA Championship. All events were played on the club's East Course.

6. The plaque with 2013 on it is a nod to the trees leading up to the 13th green at Oak Hill that feature plaques honoring some of the biggest names in golf, including Jack Nicklaus, Arnold Palmer, Bobby Jones, Gary Player, Ben Hogan, Byron Nelson and Walter Hagen. President Dwight D. Eisenhower was the first person to have a tree dedicated to him in 1956.

Thanks to Dr. John R. Williams, a member at Oak Hill, the "Hill of Fame" was created in 1956 as a way to recognize golfers who contributed to the club's history and the game of golf.

Dr. Williams is also credited with bringing a planting program to Oak Hill that saw 75,000 trees added to the club's picturesque property.

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