May 13, 2013
By Jonathan Wall, PGATOUR.COM
- Nike Golf's new TW'14 shoe will come in three colors and will retail for $180. (Courtesy: Nike Golf)
Tiger Woods won his second PLAYERS Championship title with a new Mitsubishi Diamana White Board 73x shaft in his Nike VR Tour driver on Sunday afternoon. But it wasn't the only change the 78-time PGA TOUR winner made at TPC Sawgrass.
For the first time in competition, he was also sporting Nike Golf's TW'14 golf shoe, which, according to the Beaverton, Oregon-based company, "brings enhancements and a modified look" to the second edition of Woods' footwear line.
Like last year's version — Nike debuted the TW'13 late in the 2011 season before bringing it to retail in 2012 — the TW'14 was created using Nike's Free technology and has a number of new additions, including a new upper that delivers added ventilation, as well as an improved "natural motion engineered outsole" that allows Woods to keep contact with the ground longer during his swing.
“With this shoe, we worked diligently to take every detail to a new level,” said Tobie Hatfield, Nike's Athlete Projects Innovator in Nike’s Innovation Kitchen. “Tiger’s relentless focus on getting better makes us better. His insights force us to never stop innovating and delivering technology that will enhance a golfer’s performance. In the TW ’14, he wanted more stability with mobility and we've accomplished that by using Nike's Dynamic Flywire technology which moves with him, but stabilizes his foot when he swings. We also increased breathability of the shoe by using a full mesh tongue."
Along with the release of three colors in the TW'14 line (white, black and grey), Nike also unveiled a fully customizable TW'14 iD version that will allow golfers to choose from a wide variety of color combinations, two uppers (waterproof or breathable) and two different outsoles (spike and spikeless).
The waterproof upper is made from multi-stretch synthetic leather that repels moisture; the breathable upper — only available through NIKEiD — features a lightweight mesh that's geared towards players looking for a hot weather shoe.
Nike's TW'14 will be available in white and black on June 7 for $180. The "cool grey with vivid blue and venom green" colorway is coming to retail on August 1.