April 16 2013
By Jonathan Wall, PGATOUR.COM Equipment Insider
Looking to build on the success and buzz of adizero, adidas announced the addition of a new shoe to the golf footwear line called adicross tour.
Created with revolutionary materials and state-of-the-art construction methods, adicross tour's design was aimed at freeing up the foot and body from the ground up to the shoulders.
The new PUREMOTION construction TPU outsole and PLUSFLEX technology — designed for greater flexibility and ground contact to promote more force and power — allows for greater flexibility and freedom of movement without sacrificing support or comfort.
“With adicross tour, we created a lightweight golf shoe specifically-designed to allow the foot and body to work the way it was naturally intended to move, “ said Bill Price, adidas' VP of Golf Footwear. “With this revolutionary new shoe, a golfer can freely flex and rotate from the ground up to the shoulders, resulting in a more efficient, natural swing.”
Similar to adizero, adicross tour also features a seven-spike configuration with THINTECH low-profile technology that provides additional traction and stability on the course.
The shoe is made of premium, full-grain aniline leather that's complemented by a new ripstop nylon saddle for increased flexibility. An ultra-light CLOUDFOAM sockliner was also added for comfort.
“The new adicross Tour has all the performance and support I need in a tour shoe plus a look that fits my style, “ Dustin Johnson said. “ The bold colors are great and I knew it was for me the moment I saw it.”
Johnson has been wearing adicross tour since the World Golf Championships-Cadillac Championship and sported a one-off version with a green sole for all four days at the Masters.
Along with the spiked version, adidas will also release adicross tour in a spikeless version that has a waterproof upper, versatile, spikeless outsole and "x-shaped" performance torison bar in the midfoot that extends into the heel for lateral support and stability.
The spikeless version will also have a similar anatomical last that provides enhanced volume in the forefoot for increased comfort and stability.
Adicross tour will be available May 1 in four colorways (Blueberry / Running White / Metallic Silver; Running White, Alumnium / Black; Black Running White / University Red; and Wheat / Running White / Leather) with a price tag of $200.
The spikeless version will be available June 1 in two colorways (Tan Brown / Running White / Leather and Running White/Aluminum Black) with a price tag of $150.