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April 4 2013

11:03 AM

Titleist brings 712U iron to retail

(Courtesy of Titleist)

By Jonathan Wall, PGATOUR.COM Equipment Insider

Titleist's 712U forged utility iron is no longer a Tour-only prototype. The 712U was officially introduced as the newest option in Titleist's 2013 retail line and will be available by custom order beginning May 15. 

The forged utility iron boasts a forged, hollow-body 1025 steel construction with a high-speed 455 carpenter steel face insert; a deep center of gravity that's positioned for a higher MOI that delivers increased stability and playability when compared to a traditional long iron; and a wider, camber sole design that promotes clean turf interaction

“During the development of 712U, we worked closely with our tour players to design a utility iron that delivers a great combination of consistency and control,” said Steve Pelisek, Titleist's Golf Club General Manager. “The deeper CG results in a higher MOI that increases stability at impact, helping players achieve more consistent distance and trajectory control, whether hitting shots high or low. 

Offered in a 2-iron (18 degrees), 3-iron (21 degrees) and 4-iron (24 degrees) with a satin finish, the 712U utility iron, which first made an appearance on Titleist's website back in October, has undergone extensive testing on the PGA TOUR over the last five months. 

Geoff Ogilvy (712U 2-iron), Adam Scott (2-iron) and Tim Clark (4-iron) are just a few of the notable names that have put the forged utility iron in play recently. 

“I don’t like the look of hybrids, but the 712U (2-iron) looks great at address,” Ogilvy said. “It is a bit stronger than a 2-iron, it goes farther than a 2-iron and it’s easy to hit. It feels great, performs how I need it to, and I like having it in my bag.” 

The 712U will be available by custom order with a suggested retail price of $209 (steel shaft) and $229 (graphite).

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