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March 20 2013

10:04 AM

Callaway releases new HEX ball

 
By Jonathan Wall, PGATOUR.COM Equipment Insider
 
Callaway's HEX Chrome golf ball is getting an upgrade. Released last year as a three-piece urethane ball geared towards players with moderate swing speeds, Callaway's Golf Ball R&D team went back to the drawing board to figure out a way to improve on the ball's s-Tech core, which was designed to maximize ball speed without generating high spin. 

According to Dave Bartel, Callaway Golf's Senior Director of Golf Ball R&D, the company was able to improve the HEX Chrome model with a couple new additions. On Wednesday, Callaway unveiled HEX Chrome+ at the Arnold Palmer Invitational, a four-piece urethane ball that's being touted as the fastest Tour ball the company has ever designed.

“HEX Chrome+ is hands down this is the fastest Tour Ball we’ve ever designed at Callaway and quite possibly our longest," Bartels said. "This new 4-piece construction has a single-piece core and dual-mantle system that were designed in unison to create more ball speed with the longer clubs without generating excessive spin, leading to longer distance." 
 
Moving from a three-piece to a four-piece ball, HEX Chrome+ now has a dual mantle — as opposed to a single mantle in the previous model — with a thin inner and outer mantle that work together to produce more ball speed and reduce
spin off the tee, as well as a firm, fast core that leads to more distance over a wide range of clubs and swing speeds. 
 
Like HEX Chrome, the new version also has the DuraSpin cover and refined HEX aerodynamics. Gary Woodland, who's in the field this week at the Arnold Palmer Invitational, is the most notable Callaway staffer currently playing HEX Chrome+.
 
HEX Chrome+ will be available April 19 at a suggested retail price of $35.99 per dozen and will come in two versions — traditional white and Optical Yellow.
 
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