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March 5 2013

6:41 PM

TaylorMade launches campaign at Doral

By Jonathan Wall, PGATOUR.COM Equipment Insider

DORAL, Fla. — Over the last month TaylorMade has launched its new product line for 2013, starting with RocketBladez irons at the AT&T Pebble Beach National Pro-Am and R1 the following week at the Northern Trust Open.

This week at the World Golf Championships-Cadillac Championship, TaylorMade launched TaylorMade RocketBallz Stage 2 fairway woods and rescue with a number of special edition products, including staff bags that include the name of each player, plus -IER and #IER hats. 

On Sunday, the players will also sport special edition RBZ Stage 2 apparel from adidas and Ashworth Golf.

The -IER campaign stems from TaylorMade's claim that RocketBallz Stage 2 is 10 yards longer than last year's version, which the company claimed could get golfers up to 17 additional yards. 

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