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February 14 2013

10:26 AM

New R1 bags in play for TaylorMade

By Jonathan Wall, PGATOUR.COM Equipment Insider

PACIFIC PALISADES, Calif. -- When TaylorMade staffers tee it up Thursday at the Northern Trust Open, they'll do so with new R1 golf bags that coincide with the R1 driver campaign that launched this week at Riviera.

While the orange and black bags will certainly stick out from the rest of the pack, the most interesting addition to the new R1 bag is the addition of each TaylorMade staffer's R1 tuning setting on the front panel of the bag.

In an effort to raise awareness regarding the importance of dialing in the proper trajectory and shot shape with the R1, TaylorMade decided to make the R1 setting for each staffer visible to fans.

When TaylorMade released the R1, it noted that 80 percent of players were playing the wrong loft in their driver. By simply having the club tuned properly, the company believes golfers will be able to maximize the performance capabilities of the R1.

To help golfers find the perfect shot shape for their R1, TaylorMade released an R1 Tuning App at the beginning of February that shows users how to correct a slice or hook, alter trajectory and dial in the perfect shape shape in a few simple steps.

Considering the R1 has 168 available combinations, the free app is a nice option if you can't get to certified club fitter.

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