By Jonathan Wall, PGATOUR.COM Equipment Insider

Laser rangefinders are incredibly accurate, but if there's one thing every model seems to struggle with, it's locking onto the correct target every time. With trees and other objects in the background, there's always a chance the rangefinder picks up an object other than the flagstick. 

Bushnell Golf, currently the No. 1 rangefinder on the PGA TOUR, is hoping its new Tour v3 laser rangefinder with JOLT technology eliminates any doubt.

According to Bushnell, when the golfer aims at the flag, the JOLT technology will provide short vibrating bursts to reinforce that the rangefinder's PinSeeker technology has isolated the target and locked onto the flag. 

The Tour v3 is accurate to within one yard and boasts 5-1,000 yards ranging performance, including 300-plus yards to the flag. It will be available in February and retails for $299. 

Bushnell will also release a Tour v3 Slope Edition for $399. The Slope Edition takes out the guesswork by providing compensated distances for elevations changes.

A golf tee won't help you hit a consistent baby fade or break 80 for the first time, but Champ is hoping its new Zarma FLYtee PRO tee, which was unveiled at the 2013 PGA Merchandise Show, will help golfers cut down on the number they use in a round — and maybe gain a couple extra yards off the tee in the process. 

According to Champ, the Zarma FLYtee PRO's six-pronged head and shallow cup reduces friction, promoting increased distance and accuracy off the tee. The company also made some significant upgrades to the prongs after receiving feedback on the 2012 model from players.

"We had some people say that the tips on the FLYtee curled in after a certain amount of play," said Jessica Georgenes, Champ's Marketing Manager and Tour Coordinator, "so we decided to go back in with the new FLYtee PRO and add a soft, shock-absorbing head. It makes the tips really durable."

In an effort to increase the durability of the tee, Champ also infused it with Kevlar, making it nearly indestructible.    

The Zarma FLYtee PRO is available in a 2 ¾-inch and 3 1/4-inch option and comes four to a pack. It currently retails for $5.99.