Hyundai TOC launches 'Hyundai You Pair the Pros' for 2014 eventtext sizeDecember 17, 2013
KAPALUA, Maui, Hawaii -- For the first time, PGA TOUR fans will choose a featured pairing in the first round of a tournament at the 2014 Hyundai Tournament of Champions. From now through Dec. 30, voting will take place on PGATOUR..COM's Social Hub to determine who of three players will be paired with defending champion Dustin Johnson: 2013 Masters champion Adam Scott; 2012 FedExCup champion Brandt Snedeker; or six-time PGA TOUR winner Matt Kuchar. The Hyundai Tournament of Champions returns to The Plantation Course at Kapalua in Maui, Hawaii from Jan. 2-6, 2014.
Fans can vote by visiting PGATOUR.com/socialhub until Dec. 30 and the pairings will be revealed on Jan. 1, 2014. Fans can also track the real-time results on the Social Hub to see which player holds the lead.
“It’s exciting to be the first tournament on the PGA TOUR that allows fans to pick a pairing,” said Nancy Cross, executive director of the Hyundai Tournament of Champions. “Our fans are an integral part of the tournament’s success, and we can’t wait for them to show up to see if their vote is paired with Dustin Johnson.”
“The ‘Hyundai You Pair the Pros’ program is building a deeper level of social engagement with fans, allowing them to be more involved in their favorite sport,” said Hyundai Vice President of Marketing Steve Shannon. “We’re excited to be the first tournament on the PGA TOUR with this type of fan involvement and can’t wait to see it come to life at the tournament next month.”
All four competitive rounds will be broadcast on Golf Channel. Follow the tournament on Facebook at www.facebook.com/HyundaiTOC or Twitter at @HyundaiTOC to get updates and a behind-the-scenes look at the tournament preparations.