PLAYERS Championship launches 'Kuch's Krew' contest

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January 24, 2013

PONTE VEDRA BEACH, Fla. -- In celebration of defending champion Matt Kuchar, THE PLAYERS Championship is launching an online contest entitled, “Kuch’s Krew,” in which one lucky fan (and his or her “Krew”) will win a trip to THE PLAYERS, May 6-12, at THE PLAYERS Stadium Course at TPC Sawgrass in Ponte Vedra Beach, Fla. The promotion was announced Thursday at the PGA Merchandise Show in conjunction with Kuchar’s sponsor, Bridgestone Golf.

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From January 24 through February 28, fans can visit PGATOUR.COM/theplayers for instructions on how to submit a video that describes why they want to be a part of Kuchar’s gallery at THE PLAYERS 2013. A panel of experts will judge entries based on creativity, originality and style and will narrow the field down to three finalists. In March, fans will vote for their favorite video, with the winning Krew announced in April.

The winning Krew will be flown to Jacksonville, Fla., for THE PLAYERS. The trip will include five nights’ hotel accommodation, rental car, food expenses and, of course, week-long tickets to the tournament. As part of their PLAYERS experience, Kuch’s Krew will have the opportunity to meet Kuchar in person, attend some VIP events with him and experience a PGA TOUR event from behind the scenes. The Krew can contain two, three or four members and must have one participant who is 25 years of age or older to participate.

The Kuch’s Krew promotion celebrates a recent trend of avid player fan clubs surfacing at THE PLAYERS. For several years, Sergio Garcia has been supported by the “Sergio Boys,” a band of seven local teenagers, many of whom have been friends since they were in kindergarten, who started following Garcia during the final round of the 2007 PLAYERS and wore tie-dyed golf shirts emblazoned with Garcia’s name (first name on the front, last name on the back) to support his 2008 win at the event. In 2011, when K.J. Choi became the first Asian player to win THE PLAYERS Championship, six self-proclaimed “good ole boys” from Tennessee donned black “Choi’s Bois” t-shirts and followed Choi as he defeated David Toms in a sudden-death playoff for the biggest win of his career.

“Winning THE PLAYERS last year was definitely a career highlight, and I’m so excited to defend my title in a few months,” said Kuchar. “To know that I’ll have my very own Krew to support me every step of the way, among what are already the some of the best crowds on TOUR, will make it even more special. I can’t wait to see what kinds of videos are submitted, and I look forward to meeting my Krew in May!”

THE PLAYERS will return to the Stadium Course at TPC Sawgrass May 6-12, 2013. More information about THE PLAYERS is available at PGATOUR.COM/theplayers.

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