HONOLULU, Hawaii -- Pacific Links Hawai'i will stage and serve as the title sponsor for the new Pacific Links Hawai'i Championship, to be held on Sept. 10-16, 2012.The 54-hole stroke-play event will take place on Oahu at Kapolei Golf Course, which is owned and operated by Pacific Links Hawai'i.
The Pacific Links Hawai'i Championship will feature a $1.8 million purse and a field of 81 Champions Tour professionals. The tournament increases the total number of official Champions Tour events this season to 24.
"Pacific Links Hawai'i is very pleased to partner with the Champions Tour," said Pacific Links Hawai'i chief operating officer, Micah Kane. "Hosting this tournament at our scenic Kapolei course falls in line with the company's goal to elevate the quality of golf in Hawai'i, while helping to build our Pacific Links Hawai'i brand by showcasing Kapolei, promoting golf tourism and strengthening the local economy.
World Golf Hall of Fame member and two-time major championship winner Greg Norman, an ambassador for Pacific Links Hawai'i, will head up what is expected to be a star-studded field.
"Over the years, Hawai'i has served as a mid-point for my commutes between the United States and Australia," said Greg Norman. "It is my pleasure to now have a direct involvement in the development of the Pacific Links Hawai'i Championship, which will afford me the opportunity to spend more time in Hawai'i on a consistent basis."
The Pacific Links Hawai'i Championship winner will earn many benefits, including a start in another Champions Tour event played in the Hawaiian Islands, the season-opening 2013 Mitsubishi Electric Championship at Hualalai Golf Course in Ka'upulehu-Kona on the Big Island, which features tournament winners from the previous season, former PGA TOUR major championship winners and members of the World Golf Hall of Fame.
"We're extremely excited to add this event to our 2012 schedule and look forward to a long partnership with Mr. Du Sha and Pacific Links. Our players have always enjoyed competing in Hawaii and we know they will enjoy taking part in this new event," Champions Tour President Mike Stevens said.
The Hawai'i Tourism Authority, the state's lead state agency for tourism, is already involved with established PGA TOUR and Champions Tour events held in the Hawaiian Islands.
"We are pleased that the Pacific Links Hawai'i Championship will be held in Hawai'i in 2012. The championship broadcast coverage will bring great exposure for our Hawaiian Islands among potential visitors from North America, our largest market, and from China, one of Hawai'i's fastest growing visitor markets," said Mike McCartney, president and CEO of the Hawai'i Tourism Authority.
The winner, and any player finishing in the top 10 at the Pacific Links Hawai'i Championship, will also earn valuable Charles Schwab Cup points. The Charles Schwab Cup is the season-long competition, now in its 12th season, and is designed to recognize the Champions Tour's leading player, rewarding week-in/week-out consistency in all official events. Players receive points for top-10 finishes and ties based on each week's money distribution, with $1,000 earned being the equivalent of one Charles Schwab Cup point.
Additionally, the Pacific Links Hawai'i Championship will be televised nationally in the United States on Golf Channel, the Tour's exclusive cable-television partner that reaches some 83 million homes in the United States. The tournament will also be broadcast in China. Champions Tour telecasts air live, tape-delayed or in a highlights-package format in excess of 117 countries, reaching more than 133 million households.