Champions Tour introduces logo for Regions Tradition

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October 13, 2010
PGA TOUR staff

PONTE VEDRA BEACH, Fla. -- Following the conclusion of the 2010 season's fifth and final major championship, the Champions Tour today introduced the logo for the Regions Tradition, the first major of the 2011 Champions Tour season, to be contested May 5-8, 2011 at Shoal Creek, near Birmingham, Ala.

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The Regions Tradition logo incorporates three main elements -- Regions Financial Corporation's name and symbol, the historic Shoal Creek name and the prestigious Lyle Anderson Trophy, awarded to the tournament champion.

The design was a collaborative effort led by the Tour with input from Regions Financial Corporation, the title sponsor, and Shoal Creek, the host site of the championship.

The logo is reminiscent of a classic championship golf logo. Both word marks for Regions and Shoal Creek are contained within the symbol with the center mark of the symbol being the Lyle Anderson Trophy. The symbol also leverages the identity of the Regions brand with the dark and light green colors. A third color, pewter, has been included to reflect the trophy.

The Regions pyramid, depicted in the company's signature green color scheme, symbolizes the company's philosophy of making life better. The three points of the pyramid represent those they serve -- their associates, customers and communities. The radiance emanating from the base of the pyramid creates five sections, each representing Regions' five values -- do what is right, put people first, reach higher, focus on your customer and enjoy life.

The trophy is named for Lyle Anderson, the founder of the Tradition. Anderson owned high-end golf developments and real estate investment companies for more than 30 years that hosted professional golf tournaments which include The Tradition, the original Skins Game and The Scottish Open. The inaugural Tradition was held at Desert Mountain in Scottsdale, Ariz. in 1989. After 14 years in the Grand Canyon state, the Tradition relocated to Oregon for the next seven years before finding a home at Shoal Creek.

Shoal Creek is a proven venue that has previously hosted the 1984 and 1990 PGA Championship, the 1986 U.S. Amateur Championship and the 2008 U.S. Junior Amateur Championship. The 7,234-yard, par 72, Jack Nicklaus designed layout provided three-stroke victories for both PGA Championship winners -- Lee Trevino in 1984 and Wayne Grady in 1990.

Some of the biggest names in golf, including World Golf Hall of Fame members Jack Nicklaus, Trevino, Raymond Floyd, Tom Kite and Tom Watson, are past champions of the Tradition. Fred Funk is the defending champion, having posted a one-stroke victory over Michael Allen and Chien-soon Lu at Sunriver, OR last August.

The Golf Channel will televise the tournament exclusively each of the four days to more than 133 countries, reaching more than 117 million households.

The Bruno Event Team, the Birmingham, Ala., based events management company, will manage the event, including sponsorship sales, marketing, volunteers and operational set-up.

The Children's Hospital of Alabama will be the tournament's prime charitable beneficiary.

The tournament website is www.RegionsTradition.com.

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