Hyundai renews title sponsorship of Tournament of Champions

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September 06, 2013
By PGA TOUR Staff

COSTA MESA, Calf., and PONTE VEDRA BEACH, FL -- The PGA TOUR and Hyundai Motor America announced Friday a two-year extension of Hyundai’s title sponsorship of the exclusive field Hyundai Tournament of Champions in Hawaii, through the 2014-2015 season.

The upcoming Hyundai Tournament of Champions will be held January 3-6 at the Plantation Course in Kapalua, Maui, and will mark the TOUR’s resumption in January following a 1 1/2 -month break of the 2013-2014 tournament schedule.

“We are very pleased to have Hyundai continue as title sponsor of the Tournament of Champions, which has played a distinctive role on the PGA TOUR for more than 60 years by inviting only tournament winners from the previous year,” said PGA TOUR Commissioner Tim Finchem. “Hyundai has been very active in promoting the tournament and using it to broaden awareness of its brand and products. We look forward to continuing to work with Hyundai over these next two years to meet its objectives as title sponsor.”

“The Hyundai Tournament of Champions is an ideal platform to share Hyundai’s premium lineup with golf fans around the world,” said Steve Shannon, vice president, Marketing, Hyundai Motor America. “The tournament has continued to grow the past three years with ratings up more than 75 percent in 2013. Not surprisingly, the ratings increase and our involvement with the PGA TOUR has coincided with market share growth of our premium vehicles, Genesis and the flagship Equus. This tournament is a great fit for our brand.” 

In addition to Hyundai’s sponsorship, Seoul Broadcasting System (SBS) continues its relationship with the tournament, under terms of a 10-year agreement that began in 2010. Serving as the tournament’s title sponsor that first year, SBS had the opportunity to bring Hyundai in as title sponsor in 2011, at which time the tournament’s original “Tournament of Champions” name was reintroduced to highlight the exclusive nature of its field. Originally introduced as the Tournament of Champions in 1953, the limited-field event maintained the “T of C” identity in its title until 1994.

A broadcasting partner of the TOUR for nearly 20 years, SBS also will continue to televise PGA TOUR tournaments in Korea through 2019.

An important aspect of the Hyundai Tournament of Champions is the charitable giving associated with the event. Since 1999, the host organizations of the tournament have distributed more than $4.4 million to the Maui community. During Hyundai’s three years as title sponsor, its non-profit organization, Hyundai Hope on Wheels, has also donated $286,000 to the Kapi‘olani Medical Center for Women & Children. Last year, for the first time, Hope on Wheels hosted a 5K Run/Walk in conjunction with the tournament, with all proceeds benefiting the hospital. Another run is scheduled for 2014.

The Tournament of Champions was first played in 1953 at Las Vegas’ Desert Inn Country Club, and remained there until 1967, when it moved to Stardust Country Club. The “T of C” then moved to La Costa Country Club in Carlsbad, CA in 1969, where it remained until moving to Kapalua in 1999.

Dustin Johnson is the defending champion. All four competitive rounds will be broadcast on Golf Channel. Follow the tournament on Facebook at www.facebook.com/HyundaiTOC  and on Twitter @HyundaiTOC1 to get updates and a behind-the-scenes look at the tournament preparations.

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