PGA TOUR signs 10 companies as new retail licensing partners

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August 30, 2010
PGA TOUR staff

PONTE VEDRA BEACH, Fla. -- The PGA TOUR announced Monday that it has entered into eight new domestic and two new international licensing partnerships. Each of these partnerships extends the PGA TOUR family of brands into product categories that the PGA TOUR views as strategic relative to delivering its brand to its fans.

"We are thrilled to have these new partners on board with the PGA TOUR's licensing program," said Tim Hawes, Senior Vice President of Retail Licensing for the PGA TOUR. "We strive to associate with the brands and products that are relevant to our fans and these new partnerships certainly speak to how our brand continues to grow worldwide."

Domestic Licensees

Barth & McCallig

Barth & McCallig offers a unique take on women's golf accessories in the form of sophisticated and whimsical golf-inspired prints that are prominent in its collection of designer quality silk scarves, golf umbrellas and shoe bags.

The two-year-old company has been invited to develop exclusive products for some of the most prestigious golf clubs and organizations in the world. Its multi-tiered price point merchandising provides the flexibility and accessibility to appeal to a broad spectrum of pro shops and event organizers who regularly rely on Barth & McCallig to provide gifts and grand prizes. For additional information, contact Sharon Silbermann at sharonsilbermann@yahoo.com.

Callaway Golf

Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf club, golf balls, golf apparel, footwear and accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, and Ben Hogan® brands in more than 110 countries worldwide. For more information, visit www.callawaygolf.com, shop.callawaygolf.com or contact Jim Dougherty at jim.dougherty@callawaygolf.com.

EB Brands

Headquartered in Westchester County, NY, EB Brands, is a leading designer and marketer of high-impulse accessories designed for the fitness, gift and travel markets. In addition to its own Perfect Solutions gift and Sportline stopwatch and pedometer brands, the company offers several licensed product lines, including Bally Total Fitness handheld exercise equipment, Everlast handheld exercise equipment, Sharper Image gifts, and M&M'S computer and travel accessories. The company sells its products through all distribution channels in the U.S. and also maintains offices in Hong Kong and the UK. For additional information, contact pr@ebbrands.com.

Excel Golf Products

Excel Golf Products, based in Oakbrook Terrace, IL, is the manufacturer of the patented Zero Friction line of performance golf tees. Founded in 2005, Zero Friction has become the preferred performance golf tee of professional and amateur golfers worldwide.

The PGA TOUR licensed Zero Friction Performance Tees will be available in a variety of colors, sizes and materials (composite as well as wood) and will feature the company's patented three-prong top. Zero Friction Golf Tees are available at all golf outlets; mass merchant, sporting goods retailers, golf specialty stores and green grass pro shops, including all TPC golf courses. For additional information, contact Mike@excelgolfproducts.com.

Garb

Garb was started in the basement of Joe Silva's home in Evergreen, CO. In 1996, there was no golf clothing for kids. The National Golf Foundation had reported that junior golf was the fastest growing segment in the game. He loved fashion and clothing so he decided it was time that kids had a clothing brand they could call their own. Garb created the category and it has grown into a multi-million dollar business. For additional information, contact Joe Silva at JSilva@GarbInc.com.

Klutch Apparel

Klutch licensed apparel is a leading women's fashion apparel brand. Klutch's golf-inspired designs are for all female PGA TOUR fans who want to show their enthusiasm for the sport in trendy tees, halter tops, dresses, shorts and skirts. Klutch was the first brand to bring true fashion to the NCAA marketplace and is now working with the PGA TOUR to offer women's fashion to the golf market. Klutch is also thrilled to offer fans infant PGA TOUR and tournament designs. For additional information, contact Rebecca Miller at rebecca@klutchapparel.com

Peter Millar

Since 2001, Peter Millar has set the standard for accessible luxury apparel for men and women. Known worldwide for luxurious fabrics, wearable colors, and elegance, Peter Millar garments are distinctive without being flashy. From luxury activewear, to tailored clothing and dress furnishings, Peter Millar apparel easily transitions from business to casual wear. Distributed exclusively to the finest golf clubs, resorts and specialty retailers, the company puts a premium on focused distribution. For additional information, contact Millie Graham at mgraham@petermillar.com.

Sunice

A long-time expert and leader in the technical outerwear industry, Sunice is dedicated to a unique concept of science and style. This is achieved through the use of innovative waterproof and windproof technologies such as Gore-Tex, Gore-Tex PacLite, Windstopper, FLEXVENT, X-Static and Zephal along with the fusion of innovative design, durable construction, and a blend of fashion-forward styling. Sunice golf rainwear is also a chosen favorite by many PGA TOUR and LPGA Tour players around the world.

Sunice® is owned by The Fletcher Leisure Group of Canada based in Montreal, Quebec, and is a company with 42 years of golf industry experience marketing multiple brands in Canada and the United States. For additional information, contact Caroline Gowan, cgowan@sunice.com and 727-421-8781.

International Licensees

ACI Brands

Founded in 1981, ACI Brands Inc. is a multi-divisional supplier of consumer products focused on all channels of retail distribution within the Canadian market place. It is firmly entrenched in three major product categories: fashion accessories, health and beauty, and sporting goods.

ACI Brands Inc. designs, markets and supplies product to all major Canadian retailers.

For more detailed information, visit; http://www.acibrands.com or contact jason@acibrands.com.

Crazee Thingz

The toy company sells into most of the UK major retailers and has 23 International distributors. Crazee Thingz is well represented in the corporate and promotional market. Crazee is also very green -- last year it launched the Crazee Carbon Cube, which claimed to probably be the greenest toy in the world. It is one of the very few toy companies that manufacturers some of its products in the UK and from re-processed and re-cycled materials.

The main product by Crazee Thingz is the Crazee Golf Ball, which will available in two sizes -- golf ball size and a larger version about the size of an apple. These products will utilize the unique and globally protected 2x2x2 mechanism that enables the eight segments of the ball to rotate on three axis, thus creating a 'rubiks' style modern, mobile, twistable 3-D puzzle. For additional information, contact Danny Bamping at danny@crazeethingz.com or +44-0845-230-2325.

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