Helping Kids. Changing Lives.
Thanks to a new charitable giving program, a stellar field, and overwhelming support from the Calgary community, the Shaw Charity Classic shattered its own fundraising record for a third straight year on PGA TOUR Champions with a $3,942,712 donation that was shared amongst 99 youth-based charities in Alberta.
In June 2015, Shaw Communications Inc. strengthened its focus on Canada's lone PGA TOUR Champions stop in the Stampede City with a two-year extension as title sponsor through to 2017, and a commitment of raising big money for Alberta charities by announcing a total of $1 million of the total funds raised would go to supporting six of the tournament's core youth-based charitable partners located across southern Alberta, including: the Children's Wish Foundation - Alberta & NWT Chapter; Classroom Champions; Junior Achievement of Southern Alberta; KidSport Calgary; Ronald McDonald House Charities® Southern Alberta; and the Sheldon Kennedy Child Advocacy Centre.
Building on Shaw Communications' leadership, charitable contributions skyrocketed in 2015 with the addition of Birdies for Kids - a program backed by AltaLink that expanded the Shaw Charity Classic's reach across the province.
Based on a program introduced on the PGA Tour in 1971, Birdies for Kids gives individuals and corporations the opportunity to make a one-time or per-birdie donation, directed to the children's charity of their choice. Those donations were further leveraged through a tiered matching program that saw a percentage of the first $250,000 donated to each charity.
The Shaw Charity Classic has generated over 8.5 million dollars in support of local charities across Alberta. Recognized by the PGA TOUR with an award for outstanding achievement for a first-year event, the Shaw Charity Classic was also the named 2014 and 2015 recipient of the PGA TOUR's prestigious President's Award as the top stop on PGA TOUR Champions.
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