Year of positive changes ahead for the JELD-WEN Tradition
January 09, 2007
As the JELD-WEN Tradition presented by Umpqua Bank gears up for its fourth consecutive year in Oregon, tournament organizers and the Champions Tour today announced three major changes that will allow the event to expand in 2007 and beyond.
JELD-WEN, the world's leading manufacturer of reliable windows and doors, has extended its title sponsorship of the tournament for an additional four years. As a result of working with the Champions Tour to expand the tournament's nationwide audience, JELD-WEN also confirmed network TV coverage of weekend rounds on NBC for three of the next four years, excluding the Olympic year 2008. Early round coverage will remain on The Golf Channel, and the cable network will broadcast all rounds in 2008.
In addition, next year the tournament will move to one of the premier golf resort communities in the United States, Sunriver's Crosswater Golf Club, located just outside Bend, Ore.
"We are committed to keeping world-class golf in Oregon, and we strongly believe that the changes are in the best interests of sponsors, players and fans," said Gina Monterossi, sports marketing manager for JELD-WEN. "Expanded TV coverage and the move to Crosswater go hand-in-hand with elevating the tournament during its next four years of growth. Central Oregon has grown up with golf, and to host the event at one of the country's premier destination resorts played an important part in our decision."
JELD-WEN became title sponsor and brought the tournament to Oregon four years ago. Since that time, the tournament has made a significant impact on communities throughout the state. One measure of this success has been the nearly $1 million in charitable donations raised by the tournament in its first three years in Oregon. Those funds were distributed to charities around the entire state. The economic impact of the tournament is estimated at $9 million annually, according to a study by the University of Oregon, Warsaw School of Sports Marketing in 2004.
"The Champions Tour has had a lot of good news to share over the last few weeks about new tournaments and title sponsorship extensions," said Champions Tour president Rick George. "Today's JELD-WEN Tradition announcements are excellent developments for the championship and the Champions Tour. Oregon has many wonderful golf courses and resorts, and the move to Sunriver will showcase one of its finest areas. We welcome NBC to the JELD-WEN Tradition. In 2007, they will now televise four of our five major championships. We thank JELD-WEN for their ongoing commitment to the Champions Tour and their desire to continue to enhance the JELD-WEN Tradition."
Situated within carefully preserved wetlands and forested meadows in Central Oregon, Crosswater is one of the state's most beautiful championship golf courses. This 7,683-yard golf course crosses the Little Deschutes River several times and features panoramic mountain views. This year, the course hosted the NCAA Division I Men's Golf Championships. As a destination, the Bend-Sunriver area is a golfer's paradise. The town of approximately 70,000 people boasts more than 25 top-rated golf courses in the surrounding area.
"We are honored to be chosen as the host site of the JELD-WEN Tradition and to showcase Crosswater and its design characteristics to the world's best Champions Tour professionals," said Tom Luersen, vice president and managing director of Sunriver Resort.
HISTORY OF THE JELD-WEN TRADITION
Now in its 18th year, the JELD-WEN Tradition is the final major championship on the Champions Tour. This year, the JELD-WEN Tradition will be held Aug. 21-27 at The Reserve Vineyards and Golf Club in Aloha, Ore. The purse is $2.5 million, and this is the tournament's fourth consecutive year in Oregon. Previous winners in Oregon are Loren Roberts (2005), Craig Stadler (2004) and Tom Watson (2003). For more information, visit www.jeld-wentradition.com.
Crosswater is a semiprivate golf club, open to members and Sunriver resort guests only. Situated on 600 scenic acres of woodlands and carefully preserved wetlands, Crosswater is threaded by the gently flowing Deschutes and Little Deschutes rivers. Sunriver Resort offers 54 holes of unparalleled golf on three outstanding courses: Crosswater, a premier Robert E. Cupp 18-hole championship-design golf course; Sunriver Woodlands, a Robert Trent Jones, Jr. design; and Sunriver Meadows, a John Fought redesign. Crosswater was honored by Golf Digest as one of "America's 100 Greatest Courses," and Sunriver Resort is recognized by Golf Magazine as a Gold Medal Resort, one of only 25 in the nation. Sunriver Resort is managed by Destination Hotels and Resorts. For more information, visit www.sunriver-resort.com.