Steve Schoenfeld Named Executive Director Of Constellation Energy Senior Players Championship
January 12, 2007
(Baltimore, MD) - Steve Schoenfeld, formerly a key staff member with two PGA TOUR events, has been named Executive Director of the Constellation Energy Senior Players Championship and will begin his duties immediately, it was announced today by Jack Warfield, Vice President of the PGA TOUR's Championship Management division.
A native of White Plains, NY and graduate of Clark University in Worcester, MA, Schoenfeld has established impressive credentials in the golf industry having held positions on the staffs of the Buick Championship in Hartford, CT and, most recently, the Booz Allen Classic in suburban Washington, D.C. While in Hartford he was Director of Sales and Marketing and executed marketing and advertising campaigns that generated $10 million in gross revenue annually. Schoenfeld played a key role in securing an additional $4 million in sponsorship revenue for the 2003 tournament in lieu of a title sponsor, enabling the event to continue on the PGA TOUR and remain on network television. After five years with the Buick Championship, Schoenfeld was named Tournament Director/Marketing and Sales Director of the Booz Allen Classic in Washington D.C. in 2005. In this position he was responsible for sales as well as promotional and operational aspects of the event.
Prior to his two PGA TOUR stints, Schoenfeld spent four years as Assistant General Manager and Director of Public and Media Relations for the Bridgeport (CT) Bluefish, a minor league baseball team in the independent Atlantic League.
"The PGA TOUR has worked closely with Steve for several years and has experienced first hand his energy, salesmanship and promotional skills, which are key components to his new job," said Warfield. "Additionally, his experience in the Washington/Baltimore region will be invaluable as he gets out in the marketplace to promote and sell the Constellation Energy Senior Players Championship. We are confident that people who come in contact with Steve will immediately like and respect him, be it a sponsor, volunteer, club member or media representative."
Schoenfeld, 37, will oversee sales, marketing, promotion, operations, sponsor relations and the tournament staff for the Constellation Energy Senior Players Championship, one of five Champions Tour major championships.
The tournament will be managed by Championship Management, a PGA TOUR entity that also runs THE PLAYERS Championship, The Presidents Cup and 11 other TOUR events, including three other Champions Tour tournaments. Schoenfeld is an employee of the PGA TOUR.
A temporary championship office has been opened at the Baltimore Country Club Roland Park campus, 4712 Club Road, Baltimore, MD. The telephone number is 410-554-8001, extension 1310. Later this year the championship staff will move into its permanent space in the Constellation Energy building on Market Place in downtown Baltimore.
The Constellation Energy Senior Players Championship will be played Oct. 1-7, 2007 at Baltimore Country Club/Five Farms, East Course for the first time. The Championship will air on NBC.