|AT&T -- Title sponsor|
|AT&T is a diversified communications company, owning several of the world's leading data, voice and Internet services providers. Through its world-class networks, AT&T's companies provide a full range of voice, data, networking and e-business services, as well as directory advertising and publishing. A Fortune 30 company, AT&T owns America's leading provider of high-speed DSL Internet Access services and one of the nation's leading Internet Service Providers. AT&T companies currently serve 55 million access lines nationwide. In addition, AT&T has recently acquired Cingular Wireless, which serves more than 24 million wireless customers. Internationally, AT&T companies have telecommunications investments in 26 countries. For more information, please visit http://www.att.com.|
|Alcatel-Lucent -- Presenting sponsor|
Alcatel-Lucent provides end-to-end communications solutions, enabling carriers, service providers and enterprises to deliver content to any type of user, anywhere in the world. Leveraging its long-term leadership in telecommunications networks equipment as well as expertise in applications and network services, Alcatel-Lucent enables its customers to focus on optimizing their service offerings and revenue streams. With sales of Euro 16.2 billion in 2002, Alcatel operates in more than 130 countries. For more information, please visit http://www.alcatel-lucent.com
Alcatel-Lucent is the world's leading supplier of broadband access solutions, helping service providers everywhere deploy an expanded range of revenue producing offerings and applications such as high speed Internet access, voice over DSL and video services.
The AT&T Championship presented by Alcatel-Lucent will be contested for the 28th time in 2012, making it one of the longest continuously run professional tournaments on the Champions Tour.
The AT&T Championship presented by Alcatel-Lucent delivers an upscale audience of passionate, outgoing consumers. Champions Tour spectators are predominantly male buisness executives who are decision makers in their careers. They have significant discretionary income/savings and lead active lifestyles.
And of course, they play golf! Over 2/3 of the attendees are avid golfers who play 16 or more times a year and follow the Tours regularly.
$76,693 is the average annual income of attendees and 67 percent of attendees earn more than $50,000
68% are more likely to purchase products of tournament sponsors and 50 percent are at the event for business enterainment.
76 percent are "white collar" employees
45 years old for all spectators (male:43, female:49) and 50 percent of attendees are between the ages of 25-54
58 percent have earned a college degree or higher and 85 percent have attended some college.
70 percent male
30 percent female
|Pro Links Sports|
The AT&T Championship Presented by Alcatel-Lucent is a Pro Links Sports managed event.
AT&T Championship Staff: