The Principal Charity Classic renewed through 2015

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June 19, 2012
PGA TOUR staff

DES MOINES, Iowa -- The Principal Financial Group has renewed a three-year agreement, through 2015, to remain the title sponsor of The Principal Charity Classic presented by Wells Fargo, teeing up continued benefit to children's charities in Central Iowa.

"We're extremely proud of the meaningful impact The Principal Charity Classic has had on Central Iowa over the last five years," said Larry Zimpleman, chairman, president and CEO, The Principal®. "Year after year, we continue to be impressed with the incredible support from the ever-growing list of sponsors, volunteers, community partners and fans who help us make this tournament a can't-miss event. We are pleased and excited to renew the tournament for another three years."

From 2007 to 2011, The Principal Charity Classic, the only Champions Tour event in Iowa, has distributed over $3 million for local children's charities, funding efforts that have benefited thousands of children in Central Iowa. The 2012 charity amount has not been announced.

"Each year we hear new and inspiring stories about how children and their families have benefited from the programs supported by this tournament," said Mary O'Keefe, senior vice president, The Principal and chair of The Principal Charity Classic Board. "These stories remind us of how important this event is to the Central Iowa community and beyond. It renews our commitment to make The Principal Charity Classic an event that offers more than golf, and to never forget the bottom line -- helping kids."

The Principal Charity Classic is among the top two of all Champions Tour events in terms of tournament-generated proceeds raised for charity. The tournament has been recognized as the Best Event on the Champions Tour and the number one tour stop as voted by Champions Tour professionals.

"We are delighted to continue our partnership with The Principal through their title sponsorship of this tournament and to bring some of the greatest legends in golf to fans in Iowa," said Mike Stevens, president, Champions Tour. "The Principal has been an incredibly engaged sponsor and a driver of community support in Iowa. We look forward to three more years of an exciting event."

In addition to benefitting local charities, the PGA TOUR and an Iowa State University study estimate the tournament generates an economic impact of $20.8 million for the region, including increased business for area hotels, restaurants, shopping establishments and other entertainment venues. The event also showcases Des Moines to an international television audience and to more than 80 Champions Tour golfers.

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