TOUR Champ. announces Seagram's Social Lounge, cell phone policy

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ATLANTA -- In accordance with the PGA TOUR's new mobile device policy, announced in February, fans are now allowed to bring their cell phones to the TOUR Championship by Coca-Cola when the finale for the PGA TOUR Playoffs for the FedExCup comes to East Lake Golf Club on Sept. 21-25. As part of the new policy, the TOUR Championship by Coca-Cola, will also put several new social media initiatives in place for this year's event, including the Seagram's Social Lounge, a one-of-a-kind hospitality area open to all fans 21 or older.

With the revised policy, spectators are allowed to carry mobile devices on the golf course with the volume setting on silent. Phone calls may be made or received in designated areas only, strategically located throughout the golf course. Fans will be allowed to receive and send messages and check data on the golf course away from play. No video recording is permitted at any time during the week, and no photography will be permitted during official competition rounds.

"Mobile devices have become an important part of everyday life, and we understand it's difficult to ask our fans to 'unplug' during their time on the golf course at the TOUR Championship by Coca-Cola," said Executive Director Todd Rhinehart. "Allowing cell phones on the golf course has been a tremendous fan enhancement at PGA TOUR events since the policy was implemented in March, and we expect the new policy to be especially successful and popular here in Atlanta, one of the most active social media communities in the United States. We anticipate our fans will be respectful of the rules and regulations associated with the policy, but also very active while at the tournament."

As part of the new policy, fans will be able to interact with the event through many social media on-site initiatives, such as:

• The Seagram's Social Lounge. Visit the Seagram's Social Lounge located in the short range area of East Lake Golf Club. Fans can enjoy a complimentary, refreshing Seagram's Ginger Ale and free internet access. Both forms of Twitter and Facebook will be used throughout the tournament to announce ways for the fans to interact with social media in order to win prizes, discounts, etc. The Seagram's Social Lounge is open to the public (21 or older to enter) and provides an air-conditioned, comfortable setting where you can relax and unwind throughout the week.

• Daily specials and promotions will be held during tournament week including:

- Giveaways
- Ticket upgrades
- Pictures with the trophy

• Have a question on-site? Post to one of THE TOUR Championship's social media channels and the tournament staff will get back to you with prompt and helpful information.

- Twitter name: @playofffinale
- Facebook: www.facebook/TheTOURChampionship
- Tumblr: http://tourchampionship.tumblr.com/

These channels will also post exclusive offers, behind-the-scenes updates and exciting news about on-site activities just for fans leading up to and during the tournament.

• PGA TOUR Playoffs Badge Campaign- Fans who are connected to the PGA TOUR on foursquare and check-in at any official PGA TOUR Playoffs location (course, tournament, etc.) or any TPC course between The Barclays and the TOUR Championship by Coca-Cola will earn a "FedExCup 2011" partner badge. This badge will also carry a FedEx promotional discount, giving fans up to 25 percent off express and 15 percent on ground shipping with a FedEx.com account.

- Foursquare lives as an app on smartphones, including iPhone, Blackberry, Palm, Android, and Ovi. (Search 'foursquare' in mobile app stores or go to www.foursquare.com.)

- Users and businesses can check into established venue locations and events (new in August 2011), or create new locations to check-in and share their location with friends. Tips at venues are provided by brands and users to suggest and suggest experiences.

- Foursquare users can unlock different badges based on their activity and locations where they check-in. Foursquare allows partners to create badges for users to unlock based on specific criteria, including connecting with the brand's official page.