Doral, PGA WEST courses join the TPC Network

text size

Two of America's most recognized resort golf courses, the Blue Monster at Doral Golf Resort & Spa in Miami and the Stadium Course at PGA WEST in LaQuinta, Calif., are joining the PGA TOUR's TPC Network through licensing agreements that were announced today.

The changeover becomes effective November 1 with the name and logo changes occurring immediately. They will become the TPC Blue Monster at Doral and the TPC Stadium Course at PGA WEST. Other aspects of course re-branding will be integrated over time.

"We are extremely pleased to bring these two outstanding golf courses into the TPC family through new licensing agreements," said David Pillsbury, President of PGA TOUR Golf Course Properties, which oversees the TPC Network. "This marks the beginning to a licensing strategy to bring select resort and destination facilities into the TPC fold. The relationship provides for preferential access to PGA TOUR business partners, marketing partners and TPC Network membership base, while further benefiting the Network with the addition of such highly respected golf courses. We also believe this sort of partnership will benefit each golf course by affiliating it with the PGA TOUR through the TPC brand, thus allowing the facility to promote itself as part of the most respected network of golf courses in the world."

Pillsbury said the strategy is to grow the number of licensed golf courses over the next several years, focusing on high-profile domestic and international facilities that will provide and receive benefits from the TPC affiliation.

The Blue Monster has played host to PGA TOUR tournaments since 1962 and now is the site of the World Golf Championships-CA Championship.

"We're excited about expanding our affiliation with the PGA TOUR and joining forces with the TPC Network," said Mark Jeffrey, general manager of Doral Golf Resort & Spa, a Marriott Resort. "The Blue Monster has a longstanding history as a host venue with the TOUR and this new partnership undoubtedly will further elevate the visibility and award-winning reputation of Doral's marquee golf course."

The Stadium Course at PGA WEST, designed by Pete Dye and previously a licensed TPC course, has held various PGA TOUR and specialty events over the years. PGA WEST remains the western venue used in alternate years for the finals of the PGA TOUR Qualifying Tournament.

"This new partnership is an extension and enhancement of a former affiliation the Stadium Course had with theTPC Network," said PGA WEST Executive Director Mike Kelly. "We look forward to working with PGA TOUR Golf Course Properties on creating exciting new packages and playing opportunities for the TPC Stadium Course at PGA WEST."

For more information about the PGA TOUR's TPC network of resort, daily fee and private clubs, go to www.tpc.com.