The First Tee partnering with Imperial Headwear in 2009

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ST. AUGUSTINE, Fla. -- The First Tee announced today that Imperial Headwear, a leading manufacturer and marketer of high quality headwear, has become a Premier Corporate Partner and the preferred headwear supplier of The First Tee.

Terms of the agreement call for Imperial to develop a licensed headwear collection featuring The First Tee logo and marks. Beginning in January 2009, the style line will be for sale at various retail outlets, including golf pro shops, specialty golf and sporting goods storesa and golf tournaments as well as via catalog and online sales. Certain proceeds from sales will be donated to The First Tee.

"We are very pleased Imperial Headwear has joined us at the highest level of our corporate partner program," said Joe Louis Barrow, Jr., chief executive officer of The First Tee. "Their commitment to assist us financially and in promoting our brand will create more awareness about The First Tee and our mission to impact the lives of young people through the game of golf."

Imperial will also offer The First Tee network of Chapters a category-leading supplier discount for products and services. Chapters will have the opportunity to purchase headwear and related products directly from the manufacturer at special rates.

Rick White, president and chief executive officer of Imperial Headwear, is excited about the partnership. "The First Tee is taking the lead in educating and teaching our children about golf and the values associated with the game of golf. We are thrilled to support an organization that is thinking about the future of the sport and the enrichment our young people garner from it."