Travelers Championship to be part of Kodak Challenge

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Durrance II/PGA TOUR

The 15th hole at TPC River Highlands

HARTFORD, Conn. -- A new layer of competition and excitement has been added to the Travelers Championship, with the announcement that the tournament will be part of the Kodak Challenge, which tees off on the PGA TOUR in January 2009. Hole No. 15 at TPC River Highlands has been selected as a Kodak Challenge hole. The picturesque hole will be part of a new season-long competition that will capture players' performance on some of the most beautiful holes on the PGA TOUR.

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The Challenge schedule
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"We are thrilled to partner with Kodak on this innovative new program, which will undoubtedly add to the excitement of the PGA TOUR season," said Travelers Championship Tournament Director Nathan Grube. "Hole No. 15 is always a great spot to catch some action at our tournament, and this new status provides an added element of drama. It will be interesting to see how their performance at our event will impact a player's status in the Kodak Challenge. Also, I am excited for our fans who can take in fun opportunities to track the Kodak Challenge and their favorite players online."

The Kodak Challenge is a first-of-its-kind competition for PGA TOUR players and celebrates beautiful holes and memorable moments on the PGA TOUR. Players must play at least 18 of the 24 Kodak Challenge holes throughout the season to compete for the Kodak Challenge title and $1 million. A player's lowest score relative to par on 18 of the Kodak Challenge holes will be counted. In the case of a tie, a sudden death playoff on the final hole will take place immediately after conclusion of the last tournament of the Kodak Challenge.

"The Kodak Challenge holes are among the most beautiful and memorable in all of golf, and we look forward to the many Kodak Moments to come when the Kodak Challenge tees off in January," said Jeffrey Hayzlett, Chief Business Development Officer and Vice President, Eastman Kodak Company. "The excitement and anticipation will build throughout the season as players step up to each Kodak Challenge hole and compete for the $1 million. All they have to do is play -- it's that simple."

"Kodak and the PGA TOUR have worked closely together to develop this exciting new competition that will generate a lot of interest, particularly as it culminates during the Fall Series," said Tom Wade, Chief Marketing Officer, PGA TOUR. "The Kodak Challenge effectively combines the beauty and the memorable moments found regularly on the PGA TOUR with Kodak's famous brand and image."

The Kodak Challenge holes were selected by the Kodak Challenge Advisory Board in collaboration with Kodak and the PGA TOUR. Advisory Board members are CBS Sports golf analyst David Feherty; golf course architect Rees Jones; golf photographer Jules Alexander; PGA TOUR Senior VP of Tournament Administration Andy Pazder; and CBS Sports golf Coordinating Producer Lance Barrow. Holes were selected based on their beauty and their connection to memorable moments in golf. Fans can see all 24 Kodak Challenge holes at kodakchallenge.com.

"Golf fans will recognize these holes as among the most picturesque, and many probably have photos of them. We chose a mix of par 3s, 4s and 5s so that long drivers and accurate putters alike will have a chance for a great score," said Feherty. "The Kodak Challenge is obviously great for the players but especially for the fans, who will be captivated by the players' shots on each Kodak Challenge hole, knowing that a million dollars is on the line with every swing."

For more information on the Kodak Challenge, visit kodakchallenge.com and pgatour.com/kodakchallenge. Fans can also follow the Kodak Challenge at 1000words.kodak.com/kodak_challenge, twitter.com/kodakchallenge and facebook.com/kodakchallenge.