Babies to be showered with PLAYERS gear at New Year's

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JACKSONVILLE, Fla. -- Each year, the first baby of the New Year is celebrated at hospitals throughout the nation, and Northeast Florida is no exception.

This year, the first babies of 2009 born at each of Baptist Health's hospitals will receive a large gift bag courtesy of THE PLAYERS Championship. The gift bag will include ball caps, T-shirts, lanyards and coffee mugs for the new parents; a beach towel; seat cushion; and a beanie bear for the first baby born at Baptist Medical Center Downtown, Baptist Medical Center Beaches, Baptist Medical Center Nassau and Baptist Medical Center South.

In addition, every baby born at one of the four Baptist Health hospitals between January 1 and May 1, 2009 will receive a complimentary T-shirt that says, "THE PLAYERS Future Champion." Parents of the babies born during that period also will be invited to register for a special Mother's Day prize package, which will provide one family with the opportunity to experience THE PLAYERS Championship in May. These gifts from THE PLAYERS are intended to help Moms and Dads celebrate their champions while helping to grow future golf fans.

"THE PLAYERS is excited about this opportunity to partner with Baptist Health in celebration of newborns and their families," says Jay Monahan, executive director of THE PLAYERS Championship. "Our salute to these 'Future Champions' will help kick off a new, multi-year commitment THE PLAYERS is making to Baptist Health and the excellent care they provide to families throughout the region."

"We have always enjoyed an excellent relationship with THE PLAYERS, and have deeply appreciated their commitment to our community," says Hugh Greene, president and CEO of Baptist Health. "We're looking forward to taking our partnership to a new level, for the benefit of the children and families we serve."