PGATOUR.com relaunches with new design, more LIVE@ coverage

text size

PONTE VEDRA BEACH, Fla. -- PGA TOUR and Turner Sports announced today the relaunch of PGATOUR.com, the official site of the PGA TOUR. The newly designed site encompasses a new look and features that offer fans innovative and comprehensive PGA TOUR golf coverage.

Key attributes of the PGATOUR.com redesign include more exposure and integration for video content as well as increased coverage around PGA TOUR players and tournaments. PGATOUR.com also features an expanded LIVE@ schedule to provide live video coverage at a marquee hole for a record 12 tournaments this year, beginning this week with LIVE@ Buick Invitational presented by Buick Clubhouse.

PGATOUR.com's LIVE@ Buick Invitational presented by Buick Clubhouse tees off this Thursday, January 24 focusing on the challenging 3rd hole of Torrey Pines Golf Course and will conclude on Sunday, January 27. Defending Buick Invitational champion Tiger Woods will be making his first TOUR appearance of the year. Online coverage will be from Noon -- 4:30 p.m. on Thursday and Friday, from 11 a.m. -- 4 p.m. on Saturday, and from 11:30 a.m. -- 4:30 p.m. on Sunday (all times Eastern).

Television coverage of the Buick Invitational is on GOLF Channel from 3 p.m. to 6 p.m. Thursday - Friday and continues on CBS Saturday from 3 p.m. -- 6 p.m. and Sunday from 3 p.m. - 6:30 p.m. More information on the LIVE@ series can be found at pgatour.com/livegolf.

"Our fans love the Live@ coverage and the ability to watch live golf from our most dramatic holes," said Paul Johnson, PGA TOUR senior vice president of new media. "It is an outstanding complement to our television partners' telecast coverage. We know that many of our fans consume PGATOUR.com at the same time as they watch the telecast, and we're excited about continuing to enhance that experience as well as deliver incremental coverage."

"PGATOUR.com continues to innovate and develop new and better ways for fans to enjoy golf," said Lenny Daniels, Turner Sports senior vice president of new media. "We're excited to launch the new site design and expand the LIVE@ series to continue to provide fans with the most current and cutting-edge online video coverage that they won't find anywhere else."

PGATOUR.com continued to grow through the first year of the Turner Sports/PGA TOUR relationship. A critical measure of user engagement, average time spent per visit, increased by 15% over 2006. Fan interest in LIVE@ coverage is significant, garnering nearly 4 million streams for 10 tournaments in 2007.