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PONTE VEDRA BEACH, Fla. -- Norb Gambuzza, a 15-year veteran in integrated marketing, media and sales, will join the PGA TOUR's New York office as Vice President, Business Development and General Manager, effective March 26.

Gambuzza will be responsible for developing media and sponsorship relationships, with a particular focus on working with the TOUR's network television partners, CBS, NBC and GOLF CHANNEL, to generate integrated advertising programs. He will report to Jon Podany, the TOUR's Senior Vice President, Business Development.

"We are very pleased to have Norb join our business development team in the important role of leading our New York office," Podany said. "Norb brings a diverse background with proven results in integrated media sales and sports marketing/sponsorship, and has a strong knowledge of the golf industry. We believe he will be a great representative of the PGA TOUR in New York."

Gambuzza comes to the PGA TOUR after holding senior positions for the past five years with Golf Digest Publications in integrated marketing and events/sports marketing. Prior to that, he was with Fusient Media Ventures, where he was instrumental in developing the business plan for College Sports Television, as well as other consulting projects, including work with the TOUR and USA Network.

Gambuzza also has served as the Director of Sports Marketing at Sports Illustrated and held marketing and sales roles at ProServ Inc. and National Media Group.

"The portfolio of PGA TOUR media and marketing assets has never been stronger," Gambuzza noted. "I look forward to representing the TOUR in New York and see great opportunity in putting those assets to work on behalf of marketers."